No one in the industry can underestimate the old fashioned values of building trust amongst customers. Richard Downey, Senior VP for Connections by the Specialist Works, understands that more than most. He sat down with Calvinayre.com’s Becky Liggero Fontana to share his insights on the U.S. sports betting market.Downey emphasized leveraging relationships from prior careers. “I was publisher of a magazine called Poker Player and I moved from there into the agency. I’ve been able to maintain an involvement in the gaming industry by having clients in the space,” Downey said.Downey is a firm believer that operators still require a that branding plays an integral part in building trust with customers in the highly competitive U.S. sports betting market. “In the gaming sector there is an element of credibility and trustworthiness that exists everywhere, but especially in the U.S. market. Getting access to online gaming in the U.S. market for the past period of time has not been completely legitimated. Gaming is being rebranded as mainstream entertainment and it’s really important that the brands that come through with it do a good job for the customers.”Downey pointed out that new operators have to consider the Vegas perceptions of gaming when it comes to brand marketing and alignment.“For a long time gaming has been synonymous with Las Vegas and therefore it’s completely logical that a lot of the Vegas gaming companies are using their brands to do that job of legitimization and credibility. If a gaming operator is trying to break into the mainstream market in the U.S. then I think having a credible brand behind you, either through brand recognition or through marketing is a good way of making people believe that you know that their gaming environment is a safe one,” he said.In the full interview, Downey gives advice for new operators for developing brand strategy in the U.S. sports betting market. And if you haven’t yet, watch all of our videos as they go up by subscribing to the CalvinAyre.com YouTube channel.
Gambling Portal Webmasters Association (GPWA) Program Manager Maria Florides has a passion for the world of affiliate marketing. Florides took some time out of her schedule to sit down with Calvinayre.com lead reporter Becky Liggero Fontana to share her thoughts on the future of affiliate marketing in the gambling sector.After more than 15 years in the industry, Florides confesses that she has a passion for a business that she fell into. “I started in customer support for a few years,” she said of her beginnings, but that the night shift pushed her to try other things. “I started working with other companies doing affiliation… I loved looking after all the affiliates,” Florides said.Florides then explains the GPWA is the perfect way to feed her passion for affiliate marketing. The organization was built to offer advice and support to affiliates within the industry. “They’re all getting very interested. The very small affiliates, they come asking for help, advice from us and from the other affiliates in the community,” she added.Watch the full interview as Florides offer advice on how affiliates can expand into LATAM and European markets and gives her thoughts on how affiliates can navigate potential regulation and licensing. And if you haven’t yet, watch all of our videos as they go up by subscribing to the CalvinAyre.com YouTube channel.