The UK Betting and Gaming Council (BGC) is asking football clubs to refrain from discussing and promoting gambling on their social media sites in as part of an effort to avoid triggering problem gamblers. It’s move that may seem extreme to the layman, but will likely help keep UK gambling operators a step ahead of UK gambling regulators.
Guidelines for how football clubs should handle discussions of gambling were sent out by the BGC late last week and utilize a plea from 50 former gambling addicts to make the case. They pointed out that seeing their favorite club site promoting gambling caused them “distress” and “encouraged” them to place wagers.
As an effort to avoid these triggering moments, the BGC is recommending that football clubs refrain from promoting gambling operators or bonus offers and their “organic tweets”. This is a nod to the reality that gambling offers are ubiquitous on social media and that no one is really more than a click or two away from them on the internet anyways.
BGC officials sent a letter detailing the new code of conduct to 11 football clubs, as well as to social media operators.
In a statement reported on by SBC News, Brigid Simmonds OBE, Chairman of the BGC described the importance of the new standards saying, “Our members rightly have a zero tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on social media platforms. Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.”
The BGC guidelines are not legally binding, but members of the BGC who wish to remain in good standing are expected to abide by them.
Tags: Sports Betting, UK Gambling News
It may not have originated in Ireland, but the phrase “the luck of the Irish” rings loudly in the country. According to The Irish Post, more money is spent, per capita, on gambling in Ireland than in almost all other countries around the world. Only in two countries – Australia and Singapore – is more spent hitting the slots and the tables than in Ireland.The media outlet doesn’t source its data, but indicates that the Irish love online gambling more than any other form. Online gambling spend is 60%, greatly superior to other forms gambling and sports gambling, which only accounts for 15% of the money. The lottery receives a 10% cut, the same amount given to gambling machines and slots. Casinos, of which Ireland has around 20, pick up 5% of the action.While Australia and Singapore may see more gambling spend per capita, Ireland is the hands-down winner in online gaming spend, with The Irish Post asserting, “Ireland takes the lead globally when it comes to online gambling.” It adds, “With almost 3 billion American dollars spent on gambling and betting every year, that means that each man, woman, and child in Ireland are spending roughly 500 [euros] ($607) annually on this type of entertainment.”The media outlet further indicates that online gambling is most popular in Ireland because the segment is more regulated. It cites “outdated laws” that some casinos are exploiting to attract attention, but the transparency and accountability afforded gamblers by online operators give them an edge. The Irish Post explains that, according to reports, many Irish would prefer to gamble in a British casino than in a domestic one, possibly as a result of the outdated laws.Even before the COVID-19 pandemic, the Irish loved to gamble online and the segment increased about 15% each year. Last year, with the coronavirus in full swing, the numbers jumped substantially and, with the introduction of live online casino games and live sports gambling, the online segment has skyrocketed in popularity. Online gambling is inarguably the future, looking down the road 20 to 30 years, but it’s never too early for casino operators to start preparing.Surprisingly, the U.S. ranks fifth in terms of per-capita gambling spend, even less than Finland. However, with a population of over 330 million, it’s the largest market available. $120 billion was spent on gambling in the country in 2019, while the Irish spent $2.7 billion through its population of less than five million.
Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
Pearl Legend: Hold and Win is a new release which is coming from iSoftBet, a slot machine with a Chinese concentration and utilizing a lot of the designs that are normal for their games. Some of the features included will be familiar to you, as the Hold and Win a part of the title suggests there are a few things which are unique also.You are playing on 5×3 reels with 20 paylines being used each round. Pearl Legend: Hold and Win can deliver top wins of 1,250x the stake but its standard mixes offer maximum of 500x. It has a 96% RTP, while for its huge features there will be Wilds, Pearl scatters, the Pearl Legend Respins, Reel Boosters and regular game modifiers.Betting and Prizes 20 coins are being used and you simply pick their value, in a range of $0.01 to $1. The wagering range coming from this will go from $0.20 to $20.Wins of up to 1,250x the stake can be paid during Respins, which implies that you could leave with $25,000 cash, by utilizing the most extreme wager of $20. Standard wins of up to 500x the stake per spin are delivered during gameplay, utilizing mixes made out of Gold Dragons.A 96% RTP reveals to us that the amount getting back into the pockets of its players is about the same in other slot games.Pearl Legend: Hold and Win Slot Features Anytime you see the Yin Yang image on the reels, it will be joined by the Wild logo, so it will be the substitute which you can use to place along with standard images and get new wins. You can’t have it do likewise for the scatter but that is a standard limitation.There are a few game modifiers which you may use during paid spins. Red Gems will give you 3 to 5 wilds on the reels. Blue Gems will change images into Pearl scatters. There is likewise a Dragon sculpture, which will change Royals to high value images.The Pearls are your scatters and landing at least 5 out of a single spin will take you to the Pearl Legend Respins reward. Both the setting off Pearls and any new ones that go along, will get sticky on the reels. You start with 3 respins but you reset the number on the off chance that you get extra Pearls before the rounds are totally consumed.Pearls may appear during Respins and they can bring certain Boosters, given that you get three that match.Blue Gems: will open up to three extra rows (Reels Boosted).Green Gems: give the Pearl prizes a boost (Values Boosted).Red Gems: gives you 1 extra respin (Spins+ Boosted).Purple Gems: the multiplier goes up as high as 10x (Multiplier Boosted).Theme and Design As far as Chinese themes go, the one from Pearl Legend looks standard. The six images we see are basic in such games, as we’re taking a look at Yin Yang signs for the wilds, a Pearl as scatter alongside premium images with the Dragon, Phoenix Bird, 3 Gold Coins, Frog. The other four base paying images are the ones showing Royals. With everything taken into account, it’s a standard look for such slots. The activity seems, by all accounts, to be put placed in a temple, where we see on the left side a living Dragon holding a pearl in its claws.ConclusionPearl Legend: Hold and Win is definitely not a terrible slot machine, especially as they changed a few things about its major feature, they didn’t just clone the same reward game that every other person is using lately.
No one in the industry can underestimate the old fashioned values of building trust amongst customers. Richard Downey, Senior VP for Connections by the Specialist Works, understands that more than most. He sat down with Calvinayre.com’s Becky Liggero Fontana to share his insights on the U.S. sports betting market.Downey emphasized leveraging relationships from prior careers. “I was publisher of a magazine called Poker Player and I moved from there into the agency. I’ve been able to maintain an involvement in the gaming industry by having clients in the space,” Downey said.Downey is a firm believer that operators still require a that branding plays an integral part in building trust with customers in the highly competitive U.S. sports betting market. “In the gaming sector there is an element of credibility and trustworthiness that exists everywhere, but especially in the U.S. market. Getting access to online gaming in the U.S. market for the past period of time has not been completely legitimated. Gaming is being rebranded as mainstream entertainment and it’s really important that the brands that come through with it do a good job for the customers.”Downey pointed out that new operators have to consider the Vegas perceptions of gaming when it comes to brand marketing and alignment.“For a long time gaming has been synonymous with Las Vegas and therefore it’s completely logical that a lot of the Vegas gaming companies are using their brands to do that job of legitimization and credibility. If a gaming operator is trying to break into the mainstream market in the U.S. then I think having a credible brand behind you, either through brand recognition or through marketing is a good way of making people believe that you know that their gaming environment is a safe one,” he said.In the full interview, Downey gives advice for new operators for developing brand strategy in the U.S. sports betting market. And if you haven’t yet, watch all of our videos as they go up by subscribing to the CalvinAyre.com YouTube channel.