Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
Award winning All British Casino adds games from Pragmatic PlayThe Casino Gazette recommended and award winning online casino All British Casino, have this week announced the addition of casino games from the Malta based casino game studio Pragmatic Play.Fresh from celebrating the second Best Casino of the Year Award from leading player advocate site Casinomeister, the addition of popular slot games from Pragmatic Play will no doubt further enhance All British Casino’s reputation among their player base.Announcing the link up with Pragmatic Play and the addition of new games to their casino lobby, Jan Wienk of L & L Europe who own and operate All British Casino, posting on the Casinomeister Forum said: “Hi all, Ready for some good news from the rep and online casino of 2020? Given that most of you voted for us, we share the special news here first!”“We have expanded our product portfolio with: Pragmatic Play. And next week we will add an extra 23 games. If all goes well on All British today, we will roll it out fully tomorrow.”As a result as from this week, players who registered and opened an account at All British Casino will now be able to play slot games such as Great Rhino Megaways, Vampires vs Wolves and the recently released Voodoo Magic slot game.You can open an account at All British Casino by clicking this link here.
Bally’s Corporation (NYSE: BALY) (the “Company”), a leading U.S. provider of land-based gaming and interactive entertainment, today announced that it acquired SportCaller, one of the leading B2B free to play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa.With deep technology and product expertise, SportCaller’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the Acquisition and Retention Partner Award from both SBC and EGR B2B.As a leading global F2P sports game provider, SportCaller complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group.Together with Bet.Works’ proprietary technology stack, SportCaller is expected to enable Bally’s to launch its own suite of F2P games this year.The acquisition will also allow Bally’s to leverage Sinclair’s media reach to expand its player database in states that currently do not permit sports betting, as well as generate excitement for Bally’s sports betting app.Further, SportCaller will allow Bally’s to use F2P games as an additional player engagement and retention tool in states that authorise sports betting.With more than 100 games in over 20 languages, and over 30 sports across 37 countries, SportCaller’s platform is expected to considerably expand Bally’s strong geographic presence beyond national borders.George Papanier the President and Chief Executive Officer of Bally’s Corporation, said: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight,.” “F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem.”“SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally’s Interactive division.This combination will augment Bet.Works’ development resources and support accelerated innovation and deployment of new products that are already underway.Cillian Barry the Founder and Managing Director of SportCaller, commenting on the deal, stated: “Joining Bally’s is a milestone moment for the SportCaller team.” “I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”Financial terms of the transaction were not disclosed.
SportingWin, the fast-growing online sports betting brand, is actively seeking investment ahead of its imminent launch in the regulated Bulgarian market.The Malta-licensed operator is offering up to €1m in equity for investors keen to leverage the huge potential it sees for the business in regulated markets across Eastern Europe.The investment will be used to ensure that SportingWin is well capitalised and that it can build out the required infrastructure in Bulgaria to deliver a superior player experience.SportingWin has identified Bulgaria as being the most significant market in the region and believes it will increase from a market value of €300m per year to €500m per year over the next five years.The operator is in the final stages of securing its licence from the National Revenue Agency and will become only the fifth licensee in the market when it goes live.On entering the market, SportingWin believes it will quickly become the second largest brand thanks to its cutting-edge proprietary platform and marketing leading customer support.SportingWin, which is part of the Sporting Group, will also be the first to launch an exchange betting product in the market through the Betfair Exchange.In a recent report, Nielsen valued SportingWin brand equity in Bulgaria at €1m.Mark Chakravarti, Head of Investment and Board Director at SportingWin, said: “In SportingWin we have a brand, platform and product that has everything it needs to succeed in Bulgaria and beyond.”“We are seeking investment as we want to make sure that we are well capitalised and can deploy our expansion plans efficiently and effectively.”“We see huge potential in Bulgaria and other regulated markets we have lined up for launch and believe we will be able to deliver a 13x cash-on-cash return to our shareholders within three years.”“We have already had considerable interest in our funding round, and I look forward to speaking with potential investors keen to share in what will be a hugely successful journey for SportingWin.”
As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of match-day, at home.The creative concept aims to leverage Sportsbet.io’s match-day rights with the Saints to educate and engage football fans on cryptocurrency.As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to build their own unique VIP experience, from a stadium tour with a club legend to a front-row seat at the training ground.Sportsbet.io are using their football partnerships to redefine the fan experience by combining cutting-edge technology with their cryptocurrency expertise, delivering exclusive experiences that reward Southampton’s large global fanbase and Sportsbet.io customers.The initiative is a demonstration of Sportsbet.io’s constant drive to innovate and the sportsbook believe that the role of cryptocurrency in sport is only going to increase.The first Virtual Reality experience was delivered in December 2020 ahead of Southampton FC’s home fixture against Manchester City, and featured a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier.More activity is due throughout 2021, with the potential to further expand the experiences on offer across their club sponsorships.Tim Heath, Founder of the Coingaming Group, said: “We think cryptocurrency has a big future in football and we’re right behind it.”“Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin.”“We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”“The initiative was developed by Sportsbet.io’s creative and PR agency Fuse in response to the Covid-19 pandemic, working as a digital solution to activating match-day rights in a behind-closed-doors environment.”“Production of the 360 live content and immersive storytelling was delivered by award winning VR & AR agency East City Films.”“The content is delivered to influencers using the Pico neo2 headset by Pico Interactive, who specialise in providing VR solutions for business in the USA, Canada, Europe, Africa, and Asia.”Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team.”“The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible.”“We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”
Affilka, an Affiliate Marketing Platform developed by SoftSwiss, has concluded a deal with a third-party casino WildTokyo Casino.A newly launched Affiliate Program “AffRepublic”, provided by WildTokyo Casino, will run on Affilka, enabling its users with a combination of security and all the necessary functionality for efficient workflow and partner cooperation.Affilka has already shown some amazing results working with a variety of brands operating on the SoftSwiss online casino platform. And now, it keeps on gaining momentum and actively expanding its third-party client portfolio.As in Q4 of 2020 alone, Affilka onboarded 4 new third-party clients and that is just the beginning.Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe and trustworthy tool for iGaming operators to manage, track and analyse their affiliates and their marketing performance in real-time.The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.Anastasia Borovaya, Affilka Product Owner at SoftSwiss said: “2021 has just begun and here comes one more astonishing achievement for Affilka!”“Our winning combination of built-in payment processing, ultra-flexible commission constructor and easy-to-use interface will aim at making new AffRepublic a highly efficient affiliate program.”“Looking forward to the start of our very fruitful cooperation with WildTokyo!”A spokesperson for WildTokyo commented on the partnership, stating: “For a long time we were looking and thinking about which software provider to choose for launching our business and Affiliate Program “AffRepublic”. After much deliberation, a decision was made in favor of SoftSwiss.”“Their platform combines smart technology with stylish simplicity and ease of use, as well as all the necessary functionality for effective work and cooperation with partners.”“We’re excited to be partnering with Affilka and looking forward to the start of our cooperation.”
The casino game studio BGaming have transformed their Fruit Million slot into the most romantic game in the provider’s portfolio. As from this week commencing on Monday 8th February the online slot is now presented in its St. Valentine’s edition.Creating this version of the slot, the BGaming Team was inspired by their passion for gaming and their respect and love for players. All of this is reflected in the game. Valentine’s cards, lovely music, and сharming design… The game plunges you into the atmosphere of a romantic date. Spinning this slot filled with Wild Symbols as ruby hearts, players will also be surprised by hot winnings. Pleasant features beloved by many players remain in the slot: Wild, Scatters and Expanded Wild Symbols form one hundred winning paylines. After any of the lucky combinations, you can play the Gamble round to increase your winnings. Fall in love with Fruit Million and the game will requite by giving you wonderful gifts! Fruit Million is the first ‘shapeshifter-slot’ by BGaming. The video slot changes its skin to every festive period whether it’s Easter, Christmas, Halloween, and other holidays. The game is going to try on more than 5 different looks per year. After the St. Valentine’s Day skin, the slot will appear in its St. Patrick’s edition with a truly Irish charm. The Fruit Million slot with 97,1% RTP and 4×5 reels scheme has already attracted many players all over the world. The game is one of the most successful in BGaming’s lineup. The Christmas Edition, released in the middle of December, organically reached the TOP-8 slots of a 100M-GGR casino in just ten days.
Pariplay Ltd., part of The Aspire Global Group, a prominent aggregator and content provider behind innovative products such as Fusion™ aggregation platform and Ignite Studio development programme, has announced a new milestone in its ongoing expansion efforts.Entering the United States market through a partnership with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), one of the fastest-growing online casino and sports betting gaming companies in the United States.Through the agreement, the Chicago-based company will benefit from a selection of Pariplay’s impressive assortment of high-quality online casino games.The launch, which sees Pariplay breakthrough into the regulated US market for the first time ever, marks a crucial advancement in the strategy of Pariplay to extend its global footprint.Partnering with PlaySugarHouse.com, a major player in New Jersey, provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US iGaming space.New Jersey has been especially robust with online casino operators bringing in a record $96.4 million in revenue in December 2020, representing over a 100 percent year-over-year increase from December 2019.Rush Street Interactive operates PlaySugarHouse.com, a prominent New Jersey iGaming platform that has contributed greatly to RSI’s impact on the gaming industry, helping it win “Casino Operator of the Year” and “Customer Service Operator of the Year” at the 2020 EGR North America Awards as well as “Digital Operator of the Year” at the 2020 Global Gaming Awards.Pariplay’s extensive games portfolio will serve to complement PlaySugarHouse.com’s existing catalogue of over 750 online casino and live dealer table games.This dynamic offering will introduce New Jersey slot enthusiasts to a previously untapped array of engaging game titles, such as Amazing Riches, Dragons of the North and Wolf Riches, all of which have already proven to be big hits in the European market.Richard Schwartz, President of Rush Street Interactive, said: “Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games.”“This deal reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games.”“Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them.”Adrian Bailey, Managing Director at Pariplay, said: “We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history. ““Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content.”“We look forward to building an enduring partnership with them and exploring how our games resonate with their US players.”
The casino game studio Gamzix who operate out of offices in Estonia and were established in January 2020, have today announced a deal with the casino game aggregation platform provider Hub88.Hub88 who have a licence from the MGA in Malta will now as a result take on game content from Gamzix, which in turn will widen the distribution of the fledgling game developer’s portfolio of casino game content.Gamzix portfolio includes popular fruit themed slots 40 Chilli Fruits, Banana Bar, GoWild and also its latest game release The Lion and the games will now be made available via Hub88 in many countries.Aleksandr Kosogov, the Chief Executive Officer of Gamzix, commenting on the distribution deal agreed with Hub88 said: “Gamzix is formed by the team of iGaming professionals to create the slots with intuitive design, lots of features and nice graphics and sounds.”“We create a product that will definitely be the golden middle for the player and platform. I’m sure that our cooperation with Hub88 will last long and be very successful.”Adding to Kosogov’s comments, Hub88’s Director Vladimir Negine said: “The team at Gamzix are experienced professionals who know their field very well. Hub88 is excited to enter into this partnership which I’m sure will last long.”“Hub88 provides a simple and efficient integration platform to take many gaming suppliers through a single API for your casino operations.”“It currently interacts with over 50 providers and 2000+ games, giving access to many tier-one suppliers, while also supporting new studios, distribution, and key components such as game engines, provably fair RNGs, RGs and investments into new start-ups.”“With a powerful back office offering accounting, business intelligence, real-time KPI’s, unified bonuses and free spins functions, Hub88 offers a flexible solution to connecting operators with suppliers.”Currently Gamzix has 13 games in their portfolio and they are committed to increasing this number each month with 2 new slots being developed and released throughout 2021.